AI and Digital Technology in Pharmacies:
How to Highlight Services, Skills, and Relationships
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Webinar Topic.
Today, people’s journey toward better health increasingly begins online. Before stepping into a pharmacy, people search for information, check the website, visit social media channels, and evaluate expertise and services to decide whom to trust.
At the same time, pharmacists must juggle an increasing number of tasks, with less and less time to devote to communication and showcasing their professional expertise.
In this webinar, we’ll explore how Artificial Intelligence and digital tools can provide practical support for managing your online presence and streamlining daily operations, improving communication, highlighting your services and expertise, and guiding customers throughout their entire journey—from online research to accessing the pharmacy’s services.
Through practical examples and real-world use cases, we'll discover how digital technology can become a natural extension of the counter, helping to make the pharmacy more efficient, accessible, and closer to people.
Duration: 1h
Speakers
Charles Saxon
Pharmacist | PhD - MAMIL Executive Master's Program @H-FARM
A pharmacist with over 15 years of professional experience in the field. After completing the Executive Master’s in Management and Innovation of Life Sciences at H-FARM, she developed a strong interest in digital innovation in healthcare. Today, at Salute360, she supports pharmacies and healthcare professionals in updating and innovating their digital tools, with the goal of improving patient relationships and making services and expertise increasingly accessible, while highlighting the role of the pharmacist and their close connection to people.
Chiara Barbati
MD from the University of Pavia, MPH from Johns Hopkins | PhD Candidate at the University of Pavia
A physician in residency training in Hygiene and Preventive Medicine and a Ph.D. candidate at the University of Pavia, she earned a Master of Public Health (MPH) from the Johns Hopkins Bloomberg School of Public Health. She is interested in the study and implementation of evidence-based digital applications for public health and in promoting digital health literacy among healthcare professionals and the general public.