The Pharmacy Tomorrow:
The intergenerational space where digital technology revitalizes relationships.
Webinar Topic.
Today, the pharmacy is at the center of a transformation that is not only technological but, above all, cultural and generational.
On the one hand, the trust and relationships built up over time; on the other, the expectations of pharmacists and citizens who are increasingly “digital-first.” The challenge is not to choose between tradition and innovation, but to integrate them.
The generational transition becomes an opportunity for renewal: intuitive digital tools and new communication models help strengthen—not replace—the relationship with the patient.
The webinar presents real-world examples and practical strategies to help facilitate this change in a gradual and sustainable way, turning the transition into an opportunity for growth for the pharmacy.
Duration: 1h
Speaker
Charles Saxon
A pharmacist with over 15 years of professional experience in the field. After completing the Executive Master's in Management and Innovation in the Life Sciences at H-FARM, he developed a strong interest in digital innovation in the healthcare sector. Today, at Salute360, we support pharmacies and healthcare professionals in updating and innovating their digital tools, with the goal of improving their relationships with patients and making services and expertise increasingly accessible, while highlighting the role of the pharmacist and their close connection to people.