When AI speaks before you: understanding the new digital patient
The transformation of the professional practice of physicians and pharmacists in the relationship with the patient
Webinar Topic.
More and more patients are coming to the pharmacy or office after consulting AI tools such as ChatGPT.
But we really do know:
- How do these systems work?
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What logics drive the responses and suggestions?
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How do they influence perceptions, fears, and expectations?
In this webinar we will not talk about programming, but about mindfulness. We will explore in a clear and accessible way what Artificial Intelligence is, what principles guide its operation, how it adapts to the user, and how, as physicians and pharmacists, we can integrate this new reality into the care relationship.
Today, it is crucial to know the information ecosystem in which the patient moves, in order to better understand them and accompany them toward a more conscious and critical use of the information they receive.
Duration: 1h
Speakers

Marco Giacosa
Wise Innovation Manager | AI & Digital Driving Healthcare
Transformation He works on artificial intelligence and digital transformation in the San Donato Group, where he leads the adoption of innovative technologies to improve healthcare efficiency, patient experience, and foster a culture of continuous innovation in healthcare. Partner with Salute360, the digital platform dedicated to integrated health and Services for citizens and businesses.

Chiara Barbati
MD, MPH Candidate @Johns Hopkins | PH Resident @UniPV
Chiara Barbati is a physician in training in Public Health at the University of Pavia and the Johns Hopkins Bloomberg School of Public Health. He is interested in the study and implementation of evidence-based digital public health applications and the promotion of digital health literacy aimed at professionals and the general public.